I’m doing 1 through 6 right now.
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Archive for October 14th, 2009
Just When You Thought You Couldn’t Possibly Watch Another Pet Video
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HuffPost Applies AB Testing to Headlines via (@bigboxcar via @mjkeliher)
So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
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