HuffPost Applies AB Testing to Headlines via (@bigboxcar via @mjkeliher)

So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

Posted via email from Truetone

Similar Posts:

• HuffPost Applies AB Testing to Headlines via (@bigboxcar via @mjkeliher)
• Media Queries for High Pixel-density Devices
• How to Become a Hacker
• Be Careful With Your Betas
• In the Beginning was the Command Line

Categorised in: posterous

This post was written by admin