Tony Thomas


HuffPost Applies AB Testing to Headlines via (@bigboxcar via @mjkeliher)

October 14, 2009 8:31 am Published by Comments Off

So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

Nieman Journalism Lab

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