So hereâ€™s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
- HuffPost Applies AB Testing to Headlines via (@bigboxcar via @mjkeliher)
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