Category Archives: Apple

More on Microsoft’s Relevance Share

April 22, 2008 – 12:00 am

A few days ago I wrote a little entry about Microsoft’s relevance share. Admittedly, my piece was more about perception and taken from a broad perspective of Microsoft’s culture.
Peter Bright wrote a really nice piece that says the same thing in much greater depth. Bright’s piece is up-close and personal. Well worth a read if [...]

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Will Apple & Google One Day Be Perceived Like Microsoft Is Now?

March 31, 2008 – 12:00 am

Columnist Don Reisinger at ITworld.com posits that we will one day look with disdain at current good guys Apple and Google. Reisinger’s argument goes like this: Apple and Google are perceived as “good guys” right now. Microsoft, now perceived as an “evil empire” was once perceived as the good guy. Therefore Apple and Google will [...]

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